WINWSA 2025 Announces Regional Ambassadors

for China-Southeast Asia and Europe

Following the appointment of Ms. Cristina Mascanzoni Kaiser as WINWSA’s Ambassador for the European region, we are delighted to announce that Ms. Carmen Lim will be appointed as the Ambassador for China and Southeast Asia in 2025. This partnership marks an exciting new chapter for WINWSA as it continues to connect industry voices and drive collaborations across borders.

Carmen and Cristina embody the values of WINWSA, and their passion for the drink industry aligns perfectly with our mission to amplify our visibility and foster deeper connections with potential partners.

Founder of WINWSA, Michelle Liu, said,“ We’re excited to welcome Carmen and Cristina to the WINWSA family. Their influence and dedication will help us to further solidify global networks and engage more industry peers. ”

In 2025, Carmen and Cristina will represent WINWSA across China, Southeast Asia, and Europe, driving awareness, fostering strong connections with key stakeholders, and strengthening partnerships within the drink industry. Their energy and visionary leadership will guide WINWSA toward new horizons!

Carmen Lim

WINWSA 2025 Ambassador for China-Southeast Asia

Carmen Lim began her F&B career working with Michelin-starred chefs and renowned restaurants such as Joel Robuchon. She has been honored with numerous awards, including the China Best Wine List Awards, Wine Spectator Awards of Excellence, Hospitality Asia Platinum Awards (HAPA), and WOW Shanghai.

“Do not worry about the past and future, be present and realize that everything will work out for the best. Moving in the right direction is more important than arriving. Listen to advice and what your heart tells you but not on what others say. Stay humble!”

—— Carmen Lim

Cristina Mascanzoni Kaiser

WINWSA 2025 Ambassador for European Region

Cristina Mascanzoni Kaiser is the founder of WineHo, an Italian academy that provides high-level education focused on wine hospitality. She is often invited as a speaker at international conferences on wine tourism (e.g., the International Wine Tourism Conference), where she publishes and presents her vision of wine hospitality and its relevance to the future market.

“Market downturns is a challenge and Every challenge is a chance to grow. Together, we can innovate, inspire, and create a stronger, more inclusive future for the wine industry.”

—— Cristina Mascanzoni Kaiser

Looking forward to collaborating with these two amazing friends – let’s make it a fantastic journey together!

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